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Innovate at the speed of a startup

We excubate innovation projects for our corporate partners. Here’s why you should work with us:

1. We go from ideas to launch

We imagine and build the products and services that answer the business needs of our clients. But we do not believe in leaving our ideas on paper (or Powerpoint) so we build viable prototypes, and test them in the field through simulated market launches.

2. We bring you speed and agility

We are able to go from a business challenge or opportunity to a ready-to-launch prototype in just 4 months. We adjust our work and pivot as often as necessary to find the right alignment for “product-consumer-market-fit” and to build sustainable business models.

3. Multidisciplinary project teams

We believe creativity and innovation feed off diversity. Our teams are always composed of 1 engineer, 1 designer, 1 business/marketing expert. This core team will work together for the entire span of the project.

Sustainable innovation. From ideas to launch.

OUR
METHODOLOGY

Inspired by design, we approach new subjects with an open mind and fresh eyes, to build our own convictions – that will potentially challenge yours. We believe the true value of an idea can only be measured when it meets its market so we try to go from brief to prototype launch as quickly as possible.

A full innovation project lasts 16 weeks but we have broken our methodology down into smaller bricks that we can activate separately based on their relevance for your specific needs.

Full innovation project

In 4 months, we go from a brief to a ready-to-launch concept prototyped and tested on the market.

1 • immersion

Explore market & consumer pain points through design, business, science and technology to map out innovation opportunities

4 weeks

2 • ideation

Construct 4 concepts with strong potential impact; that speak to the needs of the user, are feasible and economically viable

4 weeks

3 • prototype launch

Build a prototype and simulate its market launch, iterate based on real consumer feedbacks and refine a launch strategy

8 weeks

1 Understand

Creativity Workshop

Design and animate workshops to build strategies, ideas and/or roadmaps with your teams

1 - 2 weeks

Exploration (topic, trend, target)

Identify new growth opportunities and map out innovation territories

4 - 6 weeks

Consumer journey

Understand consumers needs and pain points to identify quick wins and build an innovation roadmap

4 - 6 weeks

2 Create

3 Test

Prototype launch

Validate an idea by quickly prototyping it and simulating its market launch to iterate based on real consumer feedbacks

8 - 10 weeks

4 Launch

Our ultimate goal is to see our innovation projects launched in real life. There are many ways we can help you make this happen.

Pilot / soft launch

Quickly bring a product or service to market, start building a consumer base through a small launch before scaling up

4 - 12 months

Launch a business

Turn a prototyped concept into a real startup: we hire the founding team, operate the business and bring it to growth

3- 6 months

Grow an initiative

Accelerate a team or a startup to help it grow. We build a custom program using our methodology and entrepreneurs

1+ month

Let's innovate together!

Share your innovation challenges or goals with us and we will contact you with a quick memo that outlines how we would tackle them and collaborate together.

Playbook

Want to know what it’s like to work with us?
Read our playbook where we explain it all!

Read the playbook

Read Our Blog

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OURMETHODOLOGY