The brief

Reinvent support for “caregivers”

It is in January 2019 that the department dedicated to social action at Malakoff Médéric Humanis approaches Possible Future. The mission? Challenge the reality of the support provided to individuals who assist their non-autonomous relatives in their daily lives: the precious “caregivers”.

This challenge immediately echoes the DNA of Possible Future since it is very oriented towards the development of a project with positive social impact.

Concretely, the organization wishes to give visibility to its many psychosocial support services, which are often little known. A second major challenge quickly expands on the initial brief: reach a large audience that does not always recognize the “caregiving” role. The benefactors, including children, adults and elderly with disabilities or loss of autonomy, often consider the role as fulfilling a duty resulting naturally from a filial or marital link.

Our solution

The co-creation of a new, unstigmatized space

Starting from January 22, 2019, brief in hand, Possible Future opens the first phase involving 2 months of exploration and conceptualization. Bringing together a few representatives from Malakoff Médéric Humanis and a panel of 15 volunteer helpers quickly enables our teams to direct prototype the project and to precisely define the value proposition in co-creating with the target users, caregivers and non-caregivers.

Workshops are dedicated to the definition of the services to be implemented and the positioning of the final project, which are followed by more workshops centered around the modeling of the future spaces that will give body and substance to the concept.

Our teams have also looked into the question of the economic model that can guarantee the viability of innovative social support such as this one. The track favored by Possible Future quickly becomes that of co-financing: a place of support, which brings together several actors and also different sources of income.

At the client’s request, our teams also propose a method to evaluate the relevance and impact of the different components offered. A matrix of 40 quantitative criteria and interviews with the social action officers will make it possible to measure the real impact of the project at any time and to justify its raison d’être.

Le result

The Resourcerie, a third place for taking time for yourself

This warm, inviting space, accessible to all, opens its doors on the 1st of April 2019 at the heart of Bordeaux, 2 months after the launch of the project at Possible Future.

Here, no scary desks, stigmatizing hospitality, or out-dated decorations…the place is not solely reserved for caregivers! The Resourcerie is a soothing place, punctuated by a calendar of activities offering walks, workshops, relaxation, artistic activities … and also a place to come for a coffee, read, discuss, rest and to take your mind off things.

If needed, the hosts of the Resourcerie can also count on the help of a specialist in social aid, aware of the particular psychological burden they face.

The first 3 months since opening has allowed for the testing of the functionality, service offerings and economical model of the location. The different hypotheses are successively put to test on the field, during “sprints” of a week. The opportunity to quickly check the effectiveness of a communication channel, a subscription to activities, the availability of the venue in the evening, etc.

And what’s next?/strong>