We imagined, prototyped and manufactured a water fountain with Evian to consume mineral water at home while also considerably reducing the amount of plastic disposed.
This objective translates to profound realizations regarding their production methods of bottles, in particular to reduce the quantity of plastic per liter of water, of consumer hydration habits, and consumption of natural mineral water.
It is on these challenges that the water brand asks Possible Future teams to dive deeply, to reinvent the way of consuming mineral water at home, in a more eco-responsible fashion.
Passionate about the proposed problem statement, the team starts their work with an in-depth immersion phase : interviews with US and France consumers, meeting with experts in the drinks and nutrition sector, detailed benchmark of technologies and innovations in the relevant sectors (water, bottle production, as well as packaging technologies, distributions methods, delivery services for direct-to-consumer…).
This month-long phase allows us to the precisely define the consumer journeys, their expectations and demands, perceptions, and pain points that they encounter while consuming bottled mineral water. Two specific key points guided the following phases:
These findings guided the team to create solid concepts during the ideation phase : beginning very broadly (urban distribution points, connected bottles, store recycling solutions, reusable formats, self-owned stores…), the direction gradually turns towards a fountain designed for the home, along with direct distribution services and coaching services. For validation, the team prototypes and tests the concept with several consumers in Paris and New York. This phase of in-vivo testing is to validate many elements of the concept (physical form of the fountain, delivery service, packaging material, personalized programs, automatic commands..), in order to determine, thanks to the feedback from consumers, the best value proposition and design. This leads to 3D-printed fountains prototypes, connected via Arduino and a mobile application developed alongside cardboard packs in a few days, that are then installed at consumers’ homes for the first test.
As a result of the test, the project keeps going forward on the side of evian®, and enters a new phase of development for preparation of a pilot.
This phase is both an occasion to integrate, at the heart of the concept the fountain worked on by Possible Future, and innovative technology developed by evian® R&D : a recyclable-PET bubble that uses 66% less plastic per liter of water than the classic 1.5 evian® bottle. The Possible Future teams have used their skills in product design and manufacturing to continue to support marketing and R&D at evian® on various aspects of the product : industrial design, materials and colors, electronics, software…
This fountain combines:
The device is currently in the pilot test phase. In September, 200 consumers in Paris and London will be able to preview the fountain and service.
Patricia Oliva Elorza, Global Brand Director evian® explains: “The collaboration with Possible Future allowed the teams to test new innovation methodologies; by looking for an outsider’s perspective that allowed us to challenge certain convictions we had internally. With this agile team with the same drive as our brand, we were able to accelerate our capacity for innovation.”
For Thomas Papadopoulos, President and co-founder of Possible Future, “This project is representative of the realized work by Possible Future for clients in the consumer goods industry facing a pressing need to (re)invent in order to address the environmental and societal challenges of this century.”
less plasticThe water in the bubble will be contained in 66% less plastic material per liter than the 1.5 liter bottles.
testersThe bubble arrives in September 2019 at the doorsteps of 200 Paris and London homes for a first small-scale launch.
monthsThe duration of the first phase of investigation, product design, and prototyping.
recylableThe entire bubble material comes from recyclable plastic (r-PET).